Welcome to EastWest Media!
Sheryl Feuerstein, Partner
900 Dickson Street
Marina del Rey, CA 90292
phone: 301 821-5858
fax: 310 821-5854
Helene Greece, Partner
150 West 25th Street, Suite 903
New York, NY 10001
phone: 212 924-3916
fax: 212 924-5751


Sheryl Feuerstein's experience in entertainment and coroporate public relations covers a broad spectrum ranging from music to film, television and multi -media. Prior to opening SFPR & Company in 1991, she held top-level positions in such companies as PhonogramlMercury
Records (Polygram), Solters/Roskin/Friedman, Lorimar Television, and the international coroporate communications firm of Burson- Marsteller.

During her career she has managed media campaigns for major recording artist releases, tours and festivals (nationally and internationally,) launching the first U.S. recording group to be invited to perform in the People's Republic of China; represented television series and events such as Knots Landing and the Grammy Awards; the release of the lMAX film. Blue Planet, as well as launching new media in conjunction with Philips Electronics.


Prior to forming her own agency THIRD FLOOR MEDIA in 1991 and joining forces with Sheryl Feuerstein's SFPR & Company to form EastWest Media in 2000, Helene held a diverse group of positions working in film., theatre, music, cabaret, cultural programs and performances for such organizations as Radio City Music Hall Productions, Philip Morris USA (Event Promotions), Tri-Star Pictures, Peter Levinson Communications and the New York Shakespeare Festival.

With over 25 years of experience in her various top level positions, she has handled media campaigns ranging from the feature films Tap and Glory, to top recording artists, CD releases and concerts, Superbowl Halftime Shows, The Radio City Christmas Spectacular, The Benson & Hedges Blues Festival and The Marlboro Country Music Festival.