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Sheryl Feuerstein's experience in entertainment and coroporate
public relations covers a broad spectrum ranging from music to film,
television and multi -media. Prior to opening SFPR & Company
in 1991, she held top-level positions in such companies as PhonogramlMercury
Records (Polygram), Solters/Roskin/Friedman, Lorimar Television,
and the international coroporate communications firm of Burson-
Marsteller.
During her career she has managed media campaigns for major recording
artist releases, tours and festivals (nationally and internationally,)
launching the first U.S. recording group to be invited to perform
in the People's Republic of China; represented television series
and events such as Knots Landing and the Grammy Awards; the release
of the lMAX film. Blue Planet, as well as launching new media in
conjunction with Philips Electronics.
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Prior to forming her own agency THIRD FLOOR MEDIA in 1991
and joining forces with Sheryl Feuerstein's SFPR & Company
to form EastWest Media in 2000, Helene held a diverse group
of positions working in film., theatre, music, cabaret, cultural
programs and performances for such organizations as Radio
City Music Hall Productions, Philip Morris USA (Event Promotions),
Tri-Star Pictures, Peter Levinson Communications and the New
York Shakespeare Festival.
With over 25 years of experience in her various top level
positions, she has handled media campaigns ranging from the
feature films Tap and Glory, to top recording artists, CD
releases and concerts, Superbowl Halftime Shows, The Radio
City Christmas Spectacular, The Benson & Hedges Blues
Festival and The Marlboro Country Music Festival.
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