EastWest Media is a leading boutique music/entertainment public relations and marketing company headed by veteran entertainment executive Sheryl Feuerstein.
Originally based in New York and Los Angeles, Ms. Feuerstein currently operates EWM out of South Florida, where she continues to represent national accounts as well as firmly establishing herself in the South Florida performing arts community.
Recognizing the ever-changing landscape in music and entertainment, in addition to public relations services, EWM now offers marketing and social media consulting and with the growing indie music scene, management consulting for independent artists in assembling and overseeing their marketing team.
Founder and Principal
Sheryl Feuerstein’s experience in entertainment and corporate public relations spans over three decades and covers a broad spectrum with an emphasis in entertainment and music. Prior to opening her own agency in 1991 SFPR & Company, she held top level positions in such companies as Polygram, Solters/Roskin/Friedman, Warner Brothers/Lorimar Television and the international corporate communications firm Burson-Marsteller. During her career she has managed media campaigns for major record labels, recording artists from The Moody Blues to Rod Stewart, Michael Jackson and Dolly Parton, among others, to tours and festivals worldwide, launched the first U.S. recording group to be invited to perform in the People’s Republic of China, represented television series and their producers, including Knots Landing and Dallas, the National Academy of Recording Arts and Sciences and the GRAMMY Awards, Olympians, the release of the IMAX film Blue Planet, authors, and launching of new media.
In 2000, she joined forces with Helene Greece to form EastWest Media with offices in New York and Los Angeles, where Ms. Feuerstein was based. Together they built EWM to be a major force in music public relations with a specialty in jazz, both traditional and contemporary. Ms. Greece left the industry to pursue other interests in 2010 and Ms. Feuerstein continues to carry the banner, expanding and developing EWM into the multi-faceted agency it has become.
EWM continues to maintain its reputation within the industry as a leader in maximizing media exposure, boosting clients’ personas, creating noise/buzz and working to achieve clients’ goals with an intimate proactive approach. Sheryl Feuerstein will never promise anything she can’t achieve, but will deliver!!!